Title: Making Sense of your Online Activity
Date: Tuesday 12th April 2011
Time: 10.00 to 12.00 (09.30 Registration - tea and coffee provided)
Venue: The Wellcome Collection Conference Centre, 183 Euston Road, London NW1 2BE
Price: Free
In the world of online engagement, expectations are soaring by the week: high-profile campaigns win huge plaudits, the hype grows ever-louder and the possibilities multiply. Meanwhile, you have limited resources; your organisation doesn't fit the standard models and you need to deliver a clear return on whatever you do. So you start a Facebook group, LinkedIn page and a Twitter feed, gather some followers, then you wonder what all the fuss is about when you find there's no way of measuring the impact of your activity.
If you are confident of your answers to these issues, you probably don't need to attend the SiftGroups "Making sense of your online activity" round-table event. But it would be great if you came anyway, to share your experience and knowledge with others in your position. This exclusive event provides an opportunity to hear the latest insights of the market-leading consultancy SiftGroups, and from other professionals facing challenges very like yours. You won’t get all the answers, but you'll get pointed in the right direction.
Format for the day
We would like you, the attendees, to drive the conversations on the day. To get you going, we would like to explore the four themes below;
- Do you need a social media strategy, a plan or a policy?
- Does your online revenue strategy deliver?
- How effective is your brand management?
- Have you got the right content in the right places?
In preparation for the day, it would also be beneficial if you could consider further questions under these themes. If you can supply these in advance it will ensure that your questions will be prioritised on the day.
Why attend?
SiftGroups are not a regular agency. Our approach cuts through the hype associated with social media, and focuses on the benefits that improved communications can deliver to your business. We put your users at the heart of everything we do, through our proven digital strategy process, our user-centred design process, our good practice approach to technology and our sustainability and monetisation services.
- Learn how your peers are addressing these challenges managing and sustaining vibrant and profitable online communities
- Share your experiences, concerns and ambitions
- Understand how to realise tangible benefits and measured ROI
- Clarify how to position your organisation in your sector
Who should attend?
The session is aimed at senior managers and directors who are responsible for developing their organisation's business strategy for the next 3-5 years.
Previous attendees include: Head of New Media, Commercial Managing Director, Head of Information and Publishing, Director of Brand, Director of Communications, E-commerce & Online Director, Head of e-Marketing, Head of Digital Communications, Head of New Media, Chief Executive, Director of Membership Services from the following organisations: The Caravan Club, Chartered Society of Physiotherapy (CSP), Chartered Institute of Library Information Professionals (CILIP),Chartered Institute of Management Accountants (CIMA), Chartered Management Institute (CMI), Chartered Institute of Personnel Development (CIPD), Institute of Directors (IOD), Institute of Chartered Accountants in England and Wales (ICAEW), National Council for Voluntary Organisations (NCVO), The Royal College of Nursing (RCN), The Law Society.