Robb has been trying hard to look edgy and angular at various digital media agencies since 2005. He's delivered award-winning campaigns and websites for clients across the charity, membership, fashion and arts sectors, and has had work and malformed opinions shared in Creative Review, .net magazine, Digital Arts, Computer Arts and NMA, among others.

Robb oversees all of Sift Digital's creative output. He really likes doing things that are different to other things, but not so different they're difficult, and doesn't let anything leave the agency until everything about it is as great as possible.

Robb's head is so abnormally large that Young's Suit Hire only have five top hats in the whole country that are big enough for it, and even those are a bit of a squeeze. He really likes Japanese sports cars of the 1980s, hi-tops and electronic music, and nearly released a single in 2007.