Head of User Experience
With extensive experience and expertise, Al instills the principles of User-Centred Design in all Sift Digital projects.
He leads a team of UX Consultancy, Front-end Development and QA Testing. Working in close collaboration with both the Creative and Technical teams, they collectively ensure the cohesive, consistent and high quality delivery of simple, usable and highly creative digital designs. This is what makes Sift Digital a genuine user-centred design agency.
He's previously worked on numerous high profile projects for Orange, BBC, UEFA, Drinkaware and our extensive roster of charity and membership clients.
Al is a devoted surfer, a keen mountaineer, amateur photographer, occasional guitarist and admits to being a closet University Challenge fan.