The Membership Breakfast Club brings together membership professionals to talk candidly with peers about common challenges and to celebrate success.
Al Barker, Sift Digital’s Head of UX led the most recent conversation about user research methods and the value of insight, evidence and analysis.
I always try to correct people who talk about designing or improving ‘the UX’. They talk as if a user’s experience can be designed. User experience isn’t just trying to make the interface more usable by looking at the colour or placement of different items. It’s not something that should be sprinkled onto a project if time and budget allows.