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It's easy to get bogged down in the world of deliverables when talking about User Experience: wireframes, research reports, prototypes, sitemaps and the like. Yet at the heart of good UX design is the craft of creating experiences that people love.
Psychology plays a big part in designing any sort of digital experience, and regardless of your role you can consider your site’s emotional impact on your audience. In other words: how are you making your users feel?