Occam's razor states that:
“The simplest solution is probably the right one”.
A lot of the focus of User Experience design is related to keeping things simple. Simplicity sounds easy right? When designing all you have to do to keep it simple is to remove stuff right? Wrong. There is a lot more to simplicity than merely stripping things back to the bare bones.
In my previous blog I introduced the process we took to identify our agencies values:
Through a process of research, refinement and interrogation we have found ourselves at the last stage: Delivery. I’m happy to say that our values have now been presented to the whole business and have been very well received.
So here they are: